7 Days Inn Zhengnan Yan 7 days to catch up with the first priority, such as home

 Media reported that Home Inns (HMIN.O, the Five.

Under the current situation, the amount of expansion of 7 days to catch up with the brand industry leader such as the family is top priority.

expansion and risk

a total of 1,000 stores is your goal?

Zhengnan Yan: 1000, 2000 or beyond, more of a psychological barrier. Samsung and below are the domestic-star hotel, the total number of 30,000 or more, with the major rise economy hotel brands than before, almost no major change, so the major brands can still have a free hand, to which there is no single low-star hotel brand, and a small, low-star hotel brand, eliminate from the market. In fact, as in 2010 we will have two new hotels is available from the absorption of non-branded hotels. The total number of stores in terms of total number of rooms, or design, we are the country's second, and only in front of us as home. Of course, where a number of hotels such as the first time to reach 2,000, perhaps he should stop to think about to see, and then send power. The rapid expansion of the end of the period, Which I am afraid to wait until the major domestic brands has acquired 25% share of the time, because then every new hotel, will reduce the marginal benefit, harm to others.

How much exposure?

Zhengnan Yan: 7 days to enterprise architecture for the rapid expansion of the natural, because we removed the traditional business perspective by which the executive power as the middle layer. And all of our stores, whether Direct or to join, have been controlled by our central system, some hotels will not franchise the brand centrifugal tendencies appear, it will store revenue is not paid back by the situation - - All the income of stores by our system monitoring and control. The concept is really incompatible with each other franchises, with their high cost of communication costs, as termination. In 2010 we joined the two stores about termination, the ratio is very low. As for our management team, the pressure should be said that they are strong, the rapid expansion of the state, even if the external risk is not increased, will continue to widen because of the pressure is magnified, but our team should be able to afford.

how to be prepared to explain

After all, the United States, all the major hotels are under the umbrella of an integrated hotel group.

Zhengnan Yan: In the current domestic market is still a significant expansion of space, we want to focus its resources on what we do best, and now the priority is the number of stores to 7 days to make up, because we 2000-3000 saw the market can accommodate the new stores at home for 7 days. But we also have explained with the investors, 5 years after 7 days will not like this single brand, we may buy other brands, perhaps like the Home, as a similar test, and Yi as the new brand internally. My plan is that after two years began to consider multi-brand system, and one year time to consider what should be used multi-brand strategy, brand positioning is based on the level of the sub, or recommend different brands by region, or the above practices are combined. I would say, I want us to do what they do best model.



Zhengnan Yan: the current industry not to the point where people dig each other, and we also attracted a high degree of human tolerance. We have trained over the past 200-300 years competitive competent to the office manager assistant manager. We review the pay every year to see whether it can maintain the competitiveness of the industry. In order to cope with inflation and other factors, we do not intend to blindly increase the salary the manager to deal with, but choose to remain stable based on the basic salary, bonus and the occupancy rate is linked to a single store, is also based on online customer reviews on a single store employees payment of a group bonus. Analogy, only 20% of the actual salary costs, you can get 40% salary increase effective.

(This article Source: Economic Report of the 21st Century: Qin Yi Bin)