August 17, by the effort to build China Mobile, the mobile MM stunning debut, as the nation's first shopping malls to launch mobile applications, mobile MM of the products containing the software, themes, games, music, video, reading 6, in addition to support in Ophone own mobile phones, the mobile MM also supports Nokia, Samsung, Sony Ericsson and other major mainstream brand. MM conference in Mobile, China Mobile executives speech, reiterated the open mobile platform, MM, and stressed the attention to individual developers.
borrowed the mobile MM APP Store's business model, and adhering to the Chinese mobile operators Monternet experience, the industry launched on China Mobile, China's first mobile application store, while appreciating the general there are two areas of concern: on the one hand concern over China Mobile's business model followed the APP Store, while the other is worried about whether the move will further Monternet MM footsteps.
recently reported that China Mobile because he insisted to do their own mobile application store, which leads with Apple to said that it can do mobile MM, determination is the key to victory.
addition, the author summed up the concerns of the industry out of two personal views:
one. APP Store successful model can not be copied
APP Store for the iphone was born, is the mobile phone users to download software for iphone only channel, high precision applications, the corresponding iphone is huge fan base, APP Store's success comes from the iphone's success, the model can not be copied. Although mobile MM Panax also adopted a strategy to introduce revenue-sharing developers, but the emphasis is on APP Store Good to re-integrate industry chain, and some business model of innovation.
corresponding mobile MM is behind all mobile users. and the APP Store obvious differences between the two, so can not compare , China Mobile Mobile MM if you want to do must reflect its own characteristics and features, otherwise, China Mobile, even if very patriotic, but the act of recreating a very funny APP Store.
II. to avoid the ;, SP service providers, there are some irregularities here, the state implemented a strict control of SP industry, resulting in high barriers to entry and the SP industry, opening the limitations of Monternet.
MM is not in the move before the official release , China Mobile to provide creative communities in the development, products, marketing of three business channels, the first time, individual developers into the application scope of the provider of goods, and made available to developers Seventy percent of revenue share as an incentive. This is compared to the early Monternet, is played by moving MM However, the charging mode mobile MM more transparent, platform fees to users to download software are all clearly marked, it good to avoid the Monternet cooperation with the SP service providers that may exist in the ; name of the mobile mm should not be too strong business atmosphere, and the beauty of the eyes of users.
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